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Julie Sygiel, founder of Dear Kate, steps on to the New York Launch Pod to talk about what Julie calls the “ultimate underwear for women”.
Dear Kate is a women’s apparel and lingerie company that makes functional underwear for women. One day Julie asked herself why no one was making better underwear if every woman has a “horror story during that time of the month”. So Julie set out and spent two years developing the now patent pending UNDERLUX technology and Dear Kate was born.
Listen to how Dear Kate has grown its sales by 400% in EACH of the past two years and how the company’s expansion into activewear started with its underwear-less yoga pants that reached its Kickstarter goal in less than one hour! And find why Julie thinks 2015 is “the year of the period.”
Manufactured and headquartered in New York City, Dear Kate is driven by the philosophy to do what they think is right. Hear how that philosophy has influenced decisions to use models for who they are and what they do- not simply how they look, naming campaigns after famous women, and offering sizes XXS to 3X in order to be size inclusive.
Transcript of the episode available here: http://nylaun.ch/dearkatet
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