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Helaine Knapp, Founder of CityRow, steps back on to the New York Launch Pod to discuss the growth of her boutique fitness studio.
Since we first spoke to Helaine in 2015 on Episode 5, a lot has changed with CityRow and the boutique fitness world. CityRow has added a signature studio on the Upper East Side of Manhattan, introduced an at home product called CityRow Go, and is in the midst of a national expansion.
There is also more competition in the boutique fitness world. Today, there are more boutique fitness studios in New York City and around the country, significant investments in the at home market from companies including Peloton and Aaptiv, and companies like ClassPass disrupting the marketplace.
In this episode, Helaine talks about how CityRow has succeeded in the increasingly crowded and cutthroat boutique fitness landscape, how navigating multiple locations in New York led CityRow to partner with Franworth for national expansion, and how she teamed up with WaterRower to launch CityRow Go, an at home experience for people who love rowing but can’t get to a studio.
More on CityRow: https://www.cityrow.com/
For a transcript of the episode please visit: https://nylaun.ch/HYDCityRowTr
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