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Ashley Mills and Mark Mullet, the Co-Founders of obé fitness, step on to the New York Launch Pod to discuss their online fitness platform and community.
As consumers of boutique fitness classes in New York City, Mark and Ashley saw an opportunity to democratize their experience and make it accessible to anyone looking to get in a great workout. From there, obé was born, an app that brings high quality boutique fitness classes inside a consumer’s home at an accessible price point.
Inspired by the workout VHS tapes of the 1980’s, obé reinvents the classic in-home workout to fit the millennial mindset of the person who wants it all. Top New York City fitness talent (including Megan Roup, Madelaine O’Connell, and the Rickey sisters – Alyssa Rickey and Sammy Rickey) are able to train obé members all over the world from a studio located in DUMBO (the aesthetic of which was inspired by the artists James Turrel and Dan Flavin). As an online app, members can workout at home, on a business trip, on vacation, or anywhere in between so they never have to miss a live class, which start at 6:00am ET, or a favorite class available on demand at any time. And at $27 per month, obé offers an unlimited suite of 28 minute workouts that include Strength, Power, Dance Cardio, Sculpt, HIIT, and yoga.
With high production values including bright colors, heart pounding beats, and instructors calling out members by name, obé has quickly become more than just a successful fitness platform, but also an engaged workout community with fans like Kelly Ripa, Daphne Oz, and Katie Lee.
Listen to the episode as we go behind the scenes of obé and why Mark and Ashley decided to leave their high paying talent agency jobs to start the company, how they wake up so early, and a whole lot more.
EXCLUSIVE FOR NEW YORK LAUNCH POD LISTENERS use code NYLAUNCH to get 50% off your first month in addition to a one week trial.
More on obé: https://www.ourbodyelectric.com/
For a transcript of the episode please visit: https://nylaun.ch/obe_tr
obé on Instagram: @obe_fitness
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