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Lisa Skye Hain and Brian Hain the husband and wife co-founders of Primary step on to the New York Launch Pod to discuss their coworking and shared office space located at 26 Broadway in Manhattan.
Coworking and shared office space is big business. According to Lisa the industry itself has grown between 300% and 400% over the past 8 years. Now players including WeWork, Alley, Industrious, Regus, and the Wing are competing for a larger share of business. So what is Lisa and Brian’s advantage? Well, Lisa was the first employee of WeWork so she knows the shared space business pretty well.
One of the many ways in which Primary differentiates itself from the competition is by its focus on health and wellness. Each membership at Primary includes high end yoga, meditation, and boot camp classes, supervised by Brian, as Primary’s chief wellness officer who is also a former triathlon coach.
The result: a successful business and a beautifully built out space that is both inspiring and zen. Primary is currently expanding at its first location in FiDi, has a second location near Penn Station under construction in the works, and plans to open more locations in New York City and beyond.
While Lisa and Brian successfully raised capital and achieved full occupancy quickly it hasn’t always been easy. They have overcome challenges navigating the commercial real estate market in New York, a potentially fatal flaw in their financial model and working together as husband and wife.
Listen to the podcast to go inside the coworking and shared office space business. Hear how Lisa’s professional networking was integral to establishing the business and recruiting members to Primary, how Brian formed values for the company that are essential to the brand, and a whole lot more!
More on Primary: https://liveprimary.com/
For a transcript of the episode please visit: https://nylaun.ch/PrimaryTr
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