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In recent years, there has been a lot of talk about the retail apocalypse due in part to noteworthy bankruptcies, massive store closings, and the unprecedented number of store vacancies across New York City.
Real estate giant Brookfield Property Partners made headlines in 2018 when the firm acquired seven storefronts on vacancy-ravaged Bleecker Street in Manhattan’s Greenwich Village for $31.5M at a time when experts predicted a further worsening of the retail climate. Since then, Brookfield has embarked on an ambitious plan to restore Bleecker Street, the once-vaunted retail corridor now plagued with high vacancy rates and declining sales, to its former glory.
As part of the revitalization plan, Brookfield has created a laboratory for new brands getting a foothold in brick and mortar and a rich offering of art installations and cultural programming. In this episode we have a live panel with Duncan McCuaig, Senior Vice President of Leasing at Brookfield Properties, who provides insight as to how landlords, large and small, can navigate the new age of retail, the genesis of the Love, Bleecker, and how to work with emerging brands; and Dana Glaeser, Founder of Slightly Alabama, who provides the perspective of a tenant on Bleecker Street, why he was attracted to physical retail to grow his brand, and what techniques he is using to bring traffic to the store. ‘
This is episode is a panel discussion recorded in front of a live audience at Lincoln Center.
Transcript available at: https://nylaun.ch/bleeckerpaneltr
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